ChimpCare

ChimpCARE blog

Steve Ross

  • Shame on CareerBuilder...

    Date: Jan 29, 2012
    Author: Steve Ross

    On Super Bowl Sunday, millions will watch CareerBuilder’s latest advertisement featuring a frustrated office worker dealing with the antics of his co-workers, portrayed so predictably by chimpanzees. Unlike chimpanzees, who are adept learners capable of adapting to a...



  • A new approach

    Date: Dec 3, 2011
    Author: Steve Ross

    Six months ago, several folks at Lincoln Park Zoo sat silently around a table.  It was one of those awkward silences where everyone looks down at the table rather than eachother.  The absense of good ideas hung in the air like a stink.

    We had challenged ourselves to find a new and innovative way of addressing the issues that Project ChimpCARE had been facing since its inception.  How do we convey to a diverse and broad public that the chimpanzees they see on...