Project ChimpCARE
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Shame on CareerBuilder...
Date: Jan 29, 2012
Author: Steve RossOn Super Bowl Sunday, millions will watch CareerBuilder’s latest advertisement featuring a frustrated office worker dealing with the antics of his co-workers, portrayed so predictably by chimpanzees. Unlike chimpanzees, who are adept learners capable of adapting to a...
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A new approach
Date: Dec 3, 2011
Author: Steve RossSix months ago, several folks at Lincoln Park Zoo sat silently around a table. It was one of those awkward silences where everyone looks down at the table rather than eachother. The absense of good ideas hung in the air like a stink.
We had challenged ourselves to find a new and innovative way of addressing the issues that Project ChimpCARE had been facing since its inception. How do we convey to a diverse and broad public that the chimpanzees they see on...