In March 2015, American fast food company McDonald's released a commerical advertising their spicy chicken sandwich, which featured a chimpanzee "actor". In the commerical, two men eating the sandwich appear to be in front of a chimpanzee habitat at a zoo, both panting due to the spice of the sandwiches. A chimpanzee in the habitat calls in their direction, with the well-recognized chimp vocalization referred to as a "pant-hoot" call. The chimp, who is known as Suzy, was provided for the advertisement by Steve Martin's Working Wildlife.
As of March 26, 2015, McDonald's Corporation has confirmed the advertisement is no longer running and and will not be considered for use in the future.
CrossCountry is a train operating company in the UK, owned by Arriva UK Trains, offering budget train travel throughout Britain. The company launched an ad campaign for discounted student fares, which featured a chimpanzee in clothing atop a man's shoulders. The ad stated that studentds should "buy a monkey" with the money they save on travel, implying that primates are suitable pets and condoning their purchase.
After considering the implications of their message, the company decided to pull the advertisement and it will not be run in the future.
Wright Vision Center, an ophthalmology and optometry center in Rapid City, South Dakota, aired a commercial featuring a young chimpanzee "actor" wearing clothing and glasses, advertising their surgical vision correction services.
In an advertisement for the 2014 comedy movie "A Million Ways to Die in the West", a number of primates were used to "play" the parts of famous actors. The adversitement states that the real actors were unavailable for the filming of the commerical and their roles are therefore temporarily being played by monkeys. One of the so-called "monkeys" is a chimpanzee in a dress, used for the part of actress Charlize Theron. The chimp, as well as a capuchin monkey, macaque monkey, and mandrill were provided for the ad by Steve Martin's Working Wildlife.
Great Clips hair salon, whose franchise is found across the US and Canada, aired a commercial in December 2012, advertising their clip notes service. The ad features Billy, a chimpanzee "actor" owned by Steve Martin of Steve Martin's Working Wildlife. In the ad, he is referred to as "monkey" and drives a small car to deliver a note to a group of golfers. Billy has appeared in several advertisements, both on TV and online, including those for Career Builder, Rise of the Planet of the Apes and A&E's Storage Wars, as well as a Steven Tyler music video.
After pressure from animal welfare organizations and advocates, Great Clips has decided it will be pulling the advertisement (date not yet confirmed) and has now pledged not to use great apes in any future ad campaigns. (see list of pledged non-users).
The Ticket Clinic, a Florida law firm specializing in traffic violations, launched two commercials produced by Pirates for Parties production company in late 2012, featuring a young chimpanzee dressed as a lawyer. In both ads the chimp poses with lawyer and Ticket Clinic founder Mark Gold, who tells ticketed drivers, "Don't monkey around with your driver's license."
In the third commercial in the restaurant's "Daydream" series, a Steak 'n Shake customer eats a burger as he daydreams of a James Bond-type fantasy. He sees himself fencing with ninjas and being waited on by a tuxedo-wearing chimpanzee with whom he rides snow mobiles.
Super Home Surplus, a home improvement store located in Tennessee and Kentucky, aired a TV commercial in late 2012, which is also featured on their website. In the ad, a chimpanzee dressed in business attire and referred to as "the new boss" sits behind a desk, as a voice-over shouts orders to employees, including the line "Zero monkey business in here."
Storage Wars, an A&E TV series, aired a commercial promoting the premiere of their third season. This commercial features Billy, a five-year-old chimpanzee who also was in the Career Builder's Super Bowl commercial, Rise of the Planet of the Apes and a Steven Tyler music video.
Tropicana introduces their knew line of juices called Trop50, with actress Jane Krakowski and chimpanzee Chance wearing a cowboy outfit.
Tropicana decided to discontinue the ad after hearing from those concerned with the practice of using apes in entertainment.