This advertising agency signed a pledge never to use great apes in future advertising campaigns after a television ad, which featured Tarzan and Jane asking a chimpanzee for directions, sparked complaints from animal advocate groups.
Barkley (formerly known as Barkley Evergreen & Partners) is the largest independent advertising agency in Kansas City, Missouri. The company has pledged never to use great apes in their future advertisements.
Dieste, founded in 1995, is a three time Ad Age Multicultural Agency of the Year winner. The company has pledged never to use great apes in future advertisements.
Carmichael and Lynch, founded in 1962 and operates out of Minneapolis, Minnesota, pledged to never use great apes in future advertisement.
After airing a TV commercial featuring a young chimpanzee in December 2012, Great Clips hair salon franchise heard from a number of animal rights organizations and advocates regarding the unethical use of non-human primates in entertainment. In January 2013 the company pledged to no longer feature great apes in future ad campaigns and plans to pull the commercial.
Pizza Factory, a restaurant franchise found in five western US states, has pulled their commercial featuring a chimpanzee and pledged to not use great apes, nor any other animal, in future advertisements.
Converse, the American shoe company and subsidiary of Nike shoes, has chosen to remove footage of a performing chimpanzee from a recent ad campaign. After hearing from AnimalPledge.org and better understanding the misrepresentation and unethical treatment of exotic animals in entertainment, Converse has committed to no longer using non-human primates in future advertisements.
After several meetings with PETA, ad agency Campbell Ewald signed the Great Ape Humane Pledge. Campbell Ewald's commitment means that all of the top 10 advertising agencies in the U.S. now refuse to use great apes in their ads.
RPA is a a fully integrated advertising agency in Santa Monica, CA. The company pledged never to use non-human primates in advertising again.
TBWA is an international advertising agency whose headquarters are in Midtown Manhattan, New York City. TBWA is also part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The agency, along with several other top advertising agencies, has pledged not to use any non-human primates in their advertising campaigns in response to activist pressure.