Chimpanzees in Entertainment

After several meetings with PETA, ad agency Campbell Ewald signed the Great Ape Humane Pledge. Campbell Ewald's commitment means that all of the top 10 advertising agencies in the U.S. now refuse to use great apes in their ads.

RPA is a a fully integrated advertising agency in Santa Monica, CA.  The company pledged never to use non-human primates in advertising again.

TBWA is an international advertising agency whose headquarters are in Midtown Manhattan, New York City. TBWA is also part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work.  The agency, along with several other top advertising agencies, has pledged not to use any non-human primates in their advertising campaigns in response to activist pressure.

DDB is a worldwide marketing communications network, owned by Omnicon Group Inc, one of the world's largest advertising holding companies.  DDB has pledged not to use great apes in its advertising campaigns.

This U.S. based banking and credit card company has used chimpanzee "actors" along with other primate "actors" in several advertisements over the years. After receiving complaints about their latest advertisement with a chimpanzee "actor" alongside Jerry Stiller, the company pledged to no longer use non-human primates in any future ad campaigns.

Based in the U.K., the natural, hand-made cosmetics company has a strong stance against animal testing and using products that cause harm to great apes, like palm oil. Its "cruelty-free cosmetics" campaign extends to its advertising and it has vowed never to use great apes in marketing.

Also known as McCann Erickson, this global advertising and buying network is responsible for some of the most widely recognized advertisements in the world. They have pledged never to use great apes in future advertising campaigns.

The American tire company, Bridgestone Americas, Inc. (formerly known as Firestone), lists care of endangered species as one of its committments to the environment. The company has pledged never to use "endangered animals" in any future advertising campaigns.

In response to protests from animal welfare groups, the U.S. pharmaceutical company pulled an advertisement featuring an orangutan "actor" and replaced the ad with a CG ape. The company pledged never to use non-human primates in advertising again. It continues to use them in its biomedical research. 

JWT is a worldwide advertising agency responsible for ad campaigns for companies like Nike, Sony, and Pepsi. In response to pressure from activist groups, the company has pledged never to use great apes in future advertising campaigns.