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Chimpanzees in Entertainment

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DDB Worldwide

Dec 2011
DDB Worldwide

DDB is a worldwide marketing communications network, owned by Omnicon Group Inc, one of the world's largest advertising holding companies.  DDB has pledged not to use great apes in its advertising campaigns.


Capital One

Mar 2011
Capital One

This U.S. based banking and credit card company has used chimpanzee "actors" along with other primate "actors" in several advertisements over the years. After receiving complaints about their latest advertisement with a chimpanzee "actor" alongside Jerry Stiller, the company pledged to no longer use non-human primates in any future ad campaigns.


LUSH

Feb 2011
LUSH

Based in the U.K., the natural, hand-made cosmetics company has a strong stance against animal testing and using products that cause harm to great apes, like palm oil. Its "cruelty-free cosmetics" campaign extends to its advertising and it has vowed never to use great apes in marketing.


McCann Worldgroup

Feb 2011
McCann Worldgroup

Also known as McCann Erickson, this global advertising and buying network is responsible for some of the most widely recognized advertisements in the world. They have pledged never to use great apes in future advertising campaigns.


Bridgestone Americas, Inc.

2011
Bridgestone Americas, Inc.

The American tire company, Bridgestone Americas, Inc. (formerly known as Firestone), lists care of endangered species as one of its committments to the environment. The company has pledged never to use "endangered animals" in any future advertising campaigns.


Pfizer

Nov 2010
Pfizer

In response to protests from animal welfare groups, the U.S. pharmaceutical company pulled an advertisement featuring an orangutan "actor" and replaced the ad with a CG ape. The company pledged never to use non-human primates in advertising again. It continues to use them in its biomedical research. 


J Walter Thompson

Oct 2010
J Walter Thompson

JWT is a worldwide advertising agency responsible for ad campaigns for companies like Nike, Sony, and Pepsi. In response to pressure from activist groups, the company has pledged never to use great apes in future advertising campaigns.


Grey Group

Oct 2010
Grey Group

This worldwide ad agency is one of the top fifteen advertising agencies to pledge not to use great apes in advertisements and commercials.


Ogilvy & Mather

Oct 2010
Ogilvy & Mather

This North American public relations, digital marketing, and advertising agency is one of the top fifteen companies to pledge not to use great apes in future productions.


Leo Burnett

Oct 2010
Leo Burnett

This North American advertising agency, responsible for Sprint's commercial involving Ozzy Osbourne interacting with a chimpanzee "actor", has since pledged never to use great apes in future campaigns.