ChimpCare

Chimpanzees in Entertainment

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Dodge

Aug 2010
Dodge

In the summer of 2010, Dodge released a television advertisement featuring a young chimpanzee "actor".  After pressure from several groups and learning more about apes in entertainment, Dodge publicly pledged never to use great apes in their advertising again.


Saatchi & Saatchi

Aug 2010
Saatchi & Saatchi

This ad agency has offices in seventy-six countries and is responsible for campaigns for T-Mobile and Toyota, among others. It is one of the top fifteen companies to agree not to use great apes in future advertising productions.


Sanders/Wingo

Jan 2010
Sanders/Wingo

This U.S.-based multicultural ad agency serves clients such as State Farm Insurance, AT&T, and Shell. After pressure from animal welfare organizations, Sanders/Wingo signed a pledge never to use great apes in future ad campaigns.


Enfatico

Oct 2009
Enfatico

This global ad agency has offices in New York, Singapore, Tokyo, Copenhagen, Dhaka, and Beijing. After learning about the use of great apes in entertainment, it has pledged never to use great apes in any future productions.


GSD&M Idea City

Oct 2009
GSD&M Idea City

GSD&M is a Texas-based advertising company that represents some of the most sought-after brands in the U.S. This company has pledged not to use great apes in commercials and advertisements in the future.


BBDO

Jul 2009
BBDO

This worldwide ad agency, the second largest in the world, has pledged never to use great apes in future ad campaigns.


R&R Partners

Jul 2009
R&R Partners

This advertising agency, which operates out of the western United States, has pledged never to use great apes in future advertising campaigns.


Big Fuel Communications

Jul 2009
Big Fuel Communications

This marketing company has many well-known clients, including Johnson & Johnson, a company which has also made a pledge. Big Fuel has pledged never to use great apes in future advertising campaigns.


DraftFCB

Jul 2009
DraftFCB

DraftFCB, one of the world's largest advertising agencies and in the U.S. top ten, has pledged never to use great apes in any future ad campaigns unless undisturbed in their natural habitat.


EuroRSCG Worldwide

Jul 2009
EuroRSCG Worldwide

The world's fifth largest global agency network, EuroRSCG, has pledged never to use great apes in future ad campaigns after pressure from activists.